Meet our client

Matthew Lynch, Marketing Director at LEYF

The London Early Years Foundation

Before we hired Finetune to redesign our website, it was pretty outdated. It wasn’t doing what our departments needed it to nor did we believe it fulfilling the needs of our users, either.

The agencies we approached all showed off their most impressive work– boasting the latest tech and design trends. Most of them looked great, to be honest. However, when we spoke to Finetune, it was the first time anyone spoke to us about a data-informed approach.

Finetune was able to show us exactly how our customers interacted with our website and to reveal actionable insights from our data.

The process was fascinating

Before we hired Finetune to redesign our website, it was pretty outdated. It wasn’t doing what our departments needed it to nor did we believe it fulfilling the needs of our users, either.

The agencies we approached all showed off their most impressive work– boasting the latest tech and design trends. Most of them looked great, to be honest. However, when we spoke to Finetune, it was the first time anyone spoke to us about a data-informed approach.

  • We discussed our goals

    They wanted to know what success looked like for us. They worked with us to detail exactly how that was going to be measured over 12 months, providing clear KPI's and measurements for success.

  • They studied user behaviour

    They audited our existing site, analytics and visitor data. In turn they provided us clear insights into what drives our visitor's decisions. What motivates them to convert and why only a few prospective parents were converting.

  • They designed a new conversion flow

  • They mapped out a new conversion flow

    We look for where to place psychological triggers and other copywriting techniques that guide more users to conversion.

  • We tested

    We present you with a detailed testing strategy that details the specific business goal, complexity and expected conversion result for each test.

  • We tested again

    After we run a test, apply what we learned from those results. Then we continue testing, learning, refining and improving until we’re doubling or even tripling your revenue.

  • Our team and our stakeholders are delighted and, most importantly, so are our users. The results speak for themselves.

    Ongoing support

    Now that the site is live, Finetune continues to evolve the site based on the new data. Our conversion rates just keep getting better and better as does our return on investment

    Improved Conversion rate by 200%

    I wouldn’t hesitate to recommend Finetune