Conversion Rate Optimisation is the practice of testing new digital experiences to find the optimal business benefits. Whilst its title suggests it seeks to maximise the percentage of visitors reaching a particular goal, we prefer to think of it as Online Business Optimisation. It is a low-risk activity that can generate a significant increase in revenue not to mention, search rankings, brand perception and customer satisfaction.
What will success look like for you? We figure that out together, so we can agree on clear benchmarks for measuring your progress.
We audit your existing analytics and set up the new tools we need to get accurate data on a wide array of visitor behaviours.
We collect and analyse data from your users to give us clear insights into what drives your different customer types to make a decision. We break down why some buy from you and why others don’t.
We analyse how your different customer types move through your website towards your conversion. We identify what’s working and what's not, and determine where improvements could be made.
Once our analysis is complete, we’ll present you with a detailed testing plan, breaking down exactly what we’ll improve, what we’re going to test and why we’re recommending it, which is all ranked by the positive impact on your revenue.
The iterative testing process is ongoing, but nothing goes live without your approval. Each winning test becomes part of your site and a new baseline for further testing. We continue to test, learn and refine until we’re doubling or even tripling your revenue.
Whether your conversion goal is making a purchase, scheduling a demo, joining a mailing list or setting up a consultation, Finetune will help you meet your growth goals without increasing your ad spend.Arrange A Call With Us Today
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